Green matters
In light of events like Brexit and the election of Trump, the Green party wanted a campaign for the national elections 2017, that strongly emphasized the importance of their politics. Together with strategists Nicolas Schwendemann and Matthias Riegel from lead agency ZBA we developed a bold approach, that attracted attention to the green issues both visually and by tone of voice. And got the Green party 9% of the votes. (For your information: Candidates were captured by Dominik Butzmann)
Official campaign presentation with top candidates Katrin Göring-Eckardt and Cem Özdemir
Theme poster "Europe" (photo by Rasmus Tanck)
Theme poster "Food/Environment" (photo by Rasmus Tanck)
Large-scale poster "Future"
Theme poster "Education" (photo by Rasmus Tanck)
Theme poster "Climate" (photo by Rasmus Tanck)
Theme poster "Integration" (photo by Rasmus Tanck)
TV commercial (produced by Bubbles Film)
Candidate posters (photos by Rasmus Tanck)
(photo by Dominik Butzmann)
(photo by Dominik Butzmann)
Laugh, peace and harmony.
